What is SEO?
SEO (Search Engine Optimization) refers to all the actions you can take to help your website rank higher in search results, such as on Google, without paying for advertising.
It involves optimizing your content, website structure, and certain technical aspects to attract more relevant visitors and increase your visibility over the long term.
How can you improve your website’s search ranking?
Useful content: write clear, relevant content that your visitors will find helpful.
Relevant keywords: use words and phrases your customers are actually searching for.
Simple navigation: make it easy for visitors to access your most important pages.
Optimized pages and images: make sure your titles, descriptions, and images are properly configured.
Fast and mobile-friendly: ensure your website loads quickly and works well on smartphones.
How can you improve your Lokki online store for better SEO?
Customize your online store: add an attractive cover image, a complete description, and colors that match your brand identity.
(Settings > Online Store)Google Reviews: add the link to your Google Business Profile and reviews to increase your credibility and visibility. You can also use Lokki to ask your customers for new reviews.
(Settings > Marketing > Google Reviews)Place ID: enter your Place ID to help Google correctly identify and locate your business.
(Settings > Marketing > Place ID)Social media: link your social media profiles to strengthen your online presence.
(Settings > Marketing > Social Media)Business information: complete all your business details, including your logo, address, contact information, company details, and more.
(Settings > General > Company)Complete product pages: make sure every product in your catalog includes, at a minimum, a high-quality photo, a detailed description, pricing, and optional complementary products or services where applicable.
Now it’s your turn! 💪